Vintage Gene
The Genes in Evisu
They say that when it comes to jeans, the ones with a scribble for a logo is among the most popular jeans, but what is that clothing line that has a doodle for a logo?
The only jeans that have a label that looks like a doodle of a cloud is none other than the evisu jeans. And here’s an added fact, the evisu was founded not in the US or in Paris, but in Japan, Osaka Japan to be exact.
Other than advanced technology, Japan is also becoming the most fashionable country in the world. Japan is currently in the process of joining the few countries that are said to be called as a fashion central such as Milan or Paris. And among of its many fashionable clothing lines are the evisu jeans.
The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. The brand was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line.
The evisu branded jeans were originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today as evisu genes.
The logo in the evisu is apparently not a doodle of a cloud, but a doodle of a seagull, and is still hand-painted onto some styles of jeans. The evisu genes makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.
And in addition to jeans, the evisu genes also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.
The evisu clothing line, like all clothing famous clothing lines, also suffered some scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor’s Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
If you want to get your hands on some of those evisu clothing lines or some information about the evisu clothing lines, then just visit Streetzwear at www.streetzwear.com.
About the Author
Gene Martin–You’ve Been Blessed
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